It's so nice to meet you, I'm Avtar :)

It's so nice to meet you, I'm Avtar :)

Stories

About me

Who am I?

Growing up in India, I inherited the dream of becoming a transportation designer from my father, who first introduced me to vehicles and their functions. That early exposure sparked my fascination with design, mechanics, and how form and function work together. Although I didn’t become a transportation designer, I still know my way around the technical aspects of cars and more importantly, that curiosity ignited my lifelong passion for design.

When I didn’t make it into a design college, I refused to let go of that passion. Instead, I began working as a visual designer, learning by doing and eventually transitioning into product design. That path built resilience, adaptability, and a habit of constant learning.

My Work

I’ve explored SaaS, FinTech, EdTech, and Gaming - designing workflows, scalable systems, and immersive experiences. I also have experience in AR/VR design, where I learned real-time interaction principles and the importance of creating engaging feedback loops. That background sharpened my visual skills, imagination, and rapid ideation, strengths I now apply in product design, where the focus shifts from retention and play to clarity, usability, and business impact.


Today, I work as a Product Designer on a data-heavy SaaS product, where I’ve seen how even the smallest design decisions can significantly influence user sentiment and workflow efficiency. This has shaped my approach to focus on detail, testing, and the ripple effect of every change.

  • “Reduced task assignment time by 45% by redesigning scheduling workflows.”

  • “Increased adoption of inspection tools through a simplified reporting flow.”

  • “Enabled managers to make faster decisions with location-based tracking features.”


In this environment, I’ve learned to balance user empathy with business goals, ensuring designs not only function but scale effectively.

Beyond Design

Outside of work, I like to sketch and have a deep interest in human behaviour and psychology. I enjoy cooking new cuisines, traveling, and riding my bike whenever I get the chance. I also spend time reading manga, watching movies, and diving into anime.

“I believe creativity flows across disciplines, and I bring that same curiosity and imagination into every project I design.”

My Design Process

I don’t see design as a fixed checklist. For me, it’s an evolving cycle of curiosity, testing, and refinement. Working on data-heavy products has shown me that even the smallest design decisions can ripple across workflows and user sentiment. That’s why I approach every stage with empathy, precision, and a willingness to iterate until it feels right.

Discover & Strategise

I dive into the problem by mapping user behaviours, business goals, and context. I look for patterns in research and data that point to the biggest opportunities for impact.

Ideate & Prototype

Sketching helps me think out loud and move quickly into wireframes and prototypes. My game design background sharpened this skill, teaching me how small interactions and feedback can shape how people feel about an experience.

Deliver & Refine

I focus on creating clear, scalable, and practical solutions. Once shipped, I measure outcomes, gather feedback, and refine. Shipping is never the end it’s just the next step.

Ideate & Prototype

I rely on feedback loops - user testing, metrics, and sentiment - to guide the next iteration. Design is never “done”; it grows with the product and the people who use it.

More

Life Outside the Screen

Cooking

I enjoy experimenting with new cuisines and exploring places whenever I get the chance—often on my bike. Both give me perspective, patience, and a sense of creativity that I carry into design.

Sketching

Sketching has been a lifelong habit, helping me think freely and sharpen my eye for detail. I also enjoy manga, anime, and films, which inspire me with their storytelling and world-building.

Thank you for stopping by!

Here is more of me if you are interested.

Lets Connect, Always ready to work on interesting ideas!

AVTAR SINGH

INDIA

@All rights reserved

2025 Avulon

Thank you for stopping by!

Here is more of me if you are interested.

Lets Connect, Always ready to work on interesting ideas!

AVTAR SINGH

INDIA

@All rights reserved

2025 Avulon